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Meta

01.

The Brief

Meta are a film and broadcast cloud platform that have revolutionised how video meta data is stored and delivered. Drawing from years of experience in media technology, they identified a significant space in the market for a purpose-built Cloud Computing Platform for the delivery of metadata at scale. The platform not only uniquely unifies multiple sources of data that historically had been stored in varying formats, it is also focused on great user experience and usability. Meta approached Kota to build a new website that showcased their unique products and to create an online experience that portrayed the style, ease and clarity of their software.

Industry

Film & TV

Location

International

Involvement

Web Design

Web Development

WordPress

02.

The Approach

Being a business to business website, we concentrated on keeping the content in concise blocks and the navigation as simple as possible, with the end goal of enquiring about the products using a 'Request a Call Back' action. The website holds a lot of information due to the complicated nature of the business offer, but we focused our UX design on clear sections with toggles for users to be able to read the main top lines quickly. Visually, we showcased the two variations of their products in situ, using high end contemporary hardware and a atmospheric dark background palette. Using coloured gradients we added effects to convey the video element of the platform. To create the hero image header on the homepage we animated the laptop device suspended in mid air to create a sense of 'other worldliness' and wonder.

03.

The Results

38%

Decrease in bounce rate.

450%

Increase in page views.

162%

Increase in average session duration.

"The site looks AMAZING, thanks to your team for all your hard work!"

Robin Tucker

CEO & Founder


Let's get cracking