Uhuru is a fashion portal that stock brands who only use ethically sourced clothing. We were commissioned to create this new brand from scratch, including logo marks, patterns and textures, fonts, digital marketing and print marketing. We created a brand look that was in keeping with the current online fashion market, but also had a global feel, drawing inspiration from Asian and African culture. Furthermore, we also designed and built a beautiful E-Commerce platform using Magento 2. This platform allows merchants to add their own shop front, then manage and sell their own products within the site.
The visual identity we created for Uhuru positioned itself between high end fashion labels, and elements of the Earth. We developed a brand logo that was minimal in style, but strong in its form, also adding a second brand mark that was inspired by the shape of an Elephant. Jungle textures and gold embossed effects finished off the unique look. The E-Commerce platform gives merchants complete control of their shop front, being able to add product ranges, categories and sale items amongst other features. For the customer, the website draws influence from the user journey patterns adopted by well known online stores, with multiple filtering layer options and intuitive navigation between both brands and categories of product.
"Working with Kota has been a pleasure from start to end. They have brought Uhuru to life in a way better than I could have ever done myself. With prompt replies and easy communication, I would recommend them to anyone I meet. I look forward to working with them in the future and seeing any further work they do for others. Thanks again for your amazing work team!"