After the successful partnership for Bounce Ping Pong, State of Play Hospitality approached us to design and build the website for their new concept - Hijingo. Hijingo is a multi-sensory bingo experience, combining live entertainment with stadium-grade lighting, groundbreaking sonic effects and mind-blowing motion graphics. Prepare to be sat on the edge of your seat for the fully immersive show, combined with the chance to win awesome prizes! Their menu is inspired by the best Asian street food cuisine, with one of London's best cocktail lists. The new website had to portray the entertaining in-venue bingo experience whilst having a streamlined user experience and booking journey. Result? A fun, user-friendly site with a futuristic feel - it's the 'future of bingo', after all!
The main challenge of this project was to create a website that visually reflected Hijingo’s exciting and mesmerising personality. Their playful brand allowed us to experiment with many different branded font-weights, testing out varying combinations that added a touch of eclecticism to the design - similar to the in-venue aesthetic. Alongside the bold typography, we implemented lively animations that included glitched image effects and playful button hovers. This was the best way to add a dynamic feel to the website - as if you were at the venue yourself. We had to be careful not to overdo it with animations as page speed is always important. We also implemented structured navigation throughout the website, which allows customers to explore the site with ease and reach their end goals. Similarly, we streamlined the whole booking process with an easy on the eye form, allowing users to book faster. As a result, we have created a stunningly bold website that depicts Hijingo’s brand and in-venue experience alongside a new and intuitive booking process.