Newby is the world’s most awarded luxury tea brand. Founded in London at the turn of the millennium the brand had a clear mission - to reintroduce quality tea and revive the world’s love for it. Their teas are renowned for an uncompromising flavour that mirrors the character of their source. Tea is shipped directly to their unique, state-of-the-art storage and packing facility in India, which is strategically located in the heart of all the fine tea-growing regions of the world. No other tea brand, locally or internationally, has the same rigorous standards, placing Newby at the forefront of the luxury tea industry. They can be found in five-star hotels, Michelin-starred restaurants, high-end stores and esteemed heritage venues globally. It was their need for luxury and quality that made Newby Teas contact Kota to design their new website. The brief was simple - design an intuitive, beautiful, minimal platform that gave the impression of real quality.
With hundreds of tea products to select from, the user journeys and checkout needed to be as simple and intuitive as possible, with key features such as related products and suggested items factored into the UX design. With over 70% of their orders coming via handheld devices, we as standard designed mobile upwards to guarantee the design was optimised for all screen sizes.