Adams & Butler
Started in 2002, Adams & Butler is an award-winning luxury travel agency who offer their customers unique, authentic experiences, designed in the most inspiring surroundings. All of their itineraries are tailored-made to the needs of their customers creating long-lasting, memorable moments. They have a wealthy and sophisticated client base, including many celebrities such as the Obama’s and the Kardashian’s/West’s. Adams and Butler approached KOTA to overhaul their existing website which was not reflective of the high-end service they offer. They have many aspects to their business which were confusing to navigate between. Search engine optimisation (SEO) was another important element of the brief. We took on the challenge and set out to deliver an industry-leading, beautiful website that portrays the brands premium feel and offline experience.
The user experience was our first stop for the new website. Through our extensive research process, we established that whilst the site has quite a niche, wealthy audience, the way they browse is extremely varied. Some only knew the destination, some only knew the type of holiday and others weren’t sure of either and wanted A&B to inspire them. We tackled this with clear landing pages for each user journey all of which end with a detailed itinerary of their chosen experience. We also built a ‘Plan your journey’ page where the user could provide Adams & Butler with detailed information about the experience they were after. From a design perspective, minimalism is key in the high-end market, so we kept the colour palette as light and neutral as possible, with the amazing photography from their experiences being the main driver.