We took on the challenge of creating a new website for Egypt's largest engineering and construction company.

Our Approach

We approached the design with two main objectives: creating a professional, modern and unique design, as well as improving the user experience so that potential clients can easily navigate services, sectors and project case studies.

Visually, we experimented with editorial-style layouts, utilising white space to bring focus to the beautiful imagery Hassan Allam had to showcase. We complemented it with subtle and smooth animations throughout. We achieved a premium and sophisticated aesthetic that reflects Hassan Allam’s brand identity, messaging and quality of work as a leading company in their industry.

Hassan Allam’s project case studies were at the heart of this brief, therefore, designing an intuitive experience to view and browse projects was important. Early on in our research we decided that an interactive map would establish a meaningful interaction between users and Hassan Allam’s content, enabling a more personalised experience – beyond simply scrolling. It also allowed the company to visually represent both their local and international presence – impressing users with their global scale!