We took on the challenge of creating the new website for tangerine, a global pioneer in design.
KOTA embraced the challenge of crafting a new website for tangerine, a global design leader with studios in London and Seoul. With over 30 years of experience, tangerine has earned numerous awards and patents for innovative products and services.
The project aimed to develop a multilingual, intuitively designed website aligned with tangerine’s brand values, messaging, and new projects. The site needed to excel in search and localization, employing a cutting-edge framework integrated with a flexible content management system.
Industry
Product and service design
Location
Global
Featured by
Design.
We designed with two key goals: being cutting edge and standing out from competitors. Our process involved experimenting with innovative layouts, creatively presenting content, and animating assets using After Effects and the efficient export tool, Lottie.
Development.
After establishing the design system, the dev team proposed a headless tech stack with a React-based framework for a fast-loading site with smooth user interactions. Tangerine’s tech requirements also included a WordPress CMS for flexibility and multilingual support, providing the marketing team complete control.
Dev features:
As a design agency ourselves, handing responsibility for our web re-design to another creative agency needed to be well considered. We were impressed by KOTA's portfolio and chose them for their creativity. And they did not disappoint!
Laurie Bushe
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