Mercury Filmworks, an independent animation studio based in Ottawa, Ontario, is responsible for creating animations and TV shows for some of the biggest platforms worldwide, including Netflix, Disney, and Apple. Their characters, such as Mickey Mouse and Simba the lion, are iconic and recognized globally. After refreshing their brand, Mercury approached KOTA to redesign and develop their new website, which would showcase their beautiful animation and attract new talent.
Independent Animation Studio
The challenge was to create a website that not only showcased Mercury's animation but also acted as a recruitment tool for new employees. We aimed to add moments of joy to the website experience without overusing heavy animation, while striking a balance between their premium branding and their colourful illustrations. To achieve this, we used animated elements sparingly and coded transitions to bring life to even the simplest elements. Our team incorporated moving curved media containers to add an organic touch to every component on the site. We also used little animation loops in strategic areas to highlight their character work and increase conversion rates. The scribble M icon played a key role in Mercury's rebranding, so we used it as an interactive masked video element that ties into the brand's tagline, "It all starts with a scribble." Users can hover over the M icon to reveal the main brand showcase video, adding a fun and interactive element to the website. By working closely with Mercury's team, we ensured that every element and interaction was tailored to their specific needs, paying the same attention to detail as their team of talented animators.