A new brand and website for a leading investor in the European financial sector

Website

To achieve a seamless user experience that would generate leads and effectively communicate the brand story, KOTA implemented a strategic UX approach focussing on streamlined navigation and digestible content. The website features a sleek, minimalistic design with a dark colour scheme, accentuated by vibrant blue gradients and futuristic graphic elements. A refined animation library was employed to ensure consistent and captivating component animations throughout the site. Subtle imagery was thoughtfully incorporated to enhance the visual appeal of key sections.

Branding

KOTA developed a A+C monogram inspired by AnaCap’s previous identity, fostering a sense of evolution rather than a complete departure from their established business. The brand identity was further reinforced through the use of a contemporary typeface that positioned AnaCap within the fintech landscape, empowering them to create impactful, type-focused communications. Additionally, KOTA created a set of sleek graphical icons, enabling the client to effectively signpost different sections across the website and presentations. To breathe life into the brand, a hero brand video was produced for the homepage, combining dynamic graphical and typographic elements.

By meticulously crafting a new fintech-inspired brand and designing a user-centric website, KOTA successfully revitalised AnaCap’s visual identity, enabling them to engage and resonate with their target audience in the financial services sector.