We created a fresh new platform for an innovative healthcare staffing solution.
Patchwork’s team is made up of healthcare workers who’ve lived through the struggles of temporary staffing. They combine industry-leading technology with extensive specialist expertise to bring personalised service to each healthcare organisation, solving their unique staffing challenges for good.
After completing the brilliant rebrand, Patchwork Health got in touch with us to completely redesign and develop their new website as well as refresh their positioning to guide their new content.
We are incredibly pleased with the final result of our collaboration. The new site gives their team a platform that’s easy to maintain whilst standing out from their competitors with bold and intuitive design.
Industry
Healthcare
Location
UK
Our Approach
As the website was the final part of Patchwork’s rebrand, we had a great creative concept and assets on which to base the new site design.
We took the ‘stitch’ illustrations and weaved them throughout the site, balancing them with bold imagery of their products and services. We were able to animate them using a neat tool called ‘Bodymovin’ enabling us to animate assets whilst keeping file sizes to a minimum.
Strong relationships with clients are a large part of Patchwork’s success. We ensured the human element was prevalent throughout the site with photography reflecting their target audience, the Patchwork team and company culture.
Development
Patchwork’s previous Content Management System (CMS) was extremely limiting when adding new content. We ensured the new CMS is intuitive and flexible to empower their marketing team’s growth strategy.
Thanks to our WordPress expertise, we were able to build the interface exactly to their needs. We utilised a page-builder approach which allows Patchwork to create their own pages from an extensive library of flexible components.
Industry Insights are another useful feature on the website, where users can subscribe to gain access to the gated content. It’s fully integrated with Hubspot enabling the client to analyse leads in their CRM, track signups, clicks and more, as well as nurture the leads with emails.
Thank you to everyone for the hard work that’s gone into getting our amazing new website live. Everyone is so pleased with the results and we really appreciate everyone’s patience and diligence. Thank you so much!
Livi Jewell
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