We created the entire Understanding Jewellery brand and encyclopaedic website.

For David Bennett and Daniela Mascetti jewels are so much more than precious ornaments. Their project started as a book, ‘Understanding Jewellery’ which is an encyclopaedia of jewels, and a trusted source of knowledge in the jewellery world. Their unrivalled expertise and sincere passion for what lies beyond a rare ornament have now seen David and Daniela’s knowledge translated into digital formats online, and their unbiased services branch into advising, speaking, and demystifying an industry with such an enduring history. Our initial challenge was to uncover a brand proposition that explained their vision, and to create a premium brand identity that positioned them perfectly.

We had a welcome challenge with the online platform, as we needed to craft a brand services showcase, editorial content, and a paid subscription service, all in one. Their previous collections of published book content needed to migrate to the new paid for service, aimed at jewellery traders, collectors, enthusiasts, and students.