How to master the LinkedIn algorithm in 2024

The LinkedIn algorithm has once again reinvented itself. But fear not, for we’ve decoded the formula that decides who basks in the LinkedIn limelight and who languishes in the shadows.

Mobile vs. desktop

First off, the arena is split: 65% mobile users versus 35% desktop devotees. Knowing where your audience plays is half the battle won. If you’re crafting content without considering the mobile majority, you’re essentially bringing a knife to a gunfight, which is daft.

The posting sweet spot

How often should you post? Research suggests 3 to 4 times a week. It’s the digital equivalent of not calling too often to seem desperate but just enough to stay intriguing.

And remember, the first 60 minutes are like the first impression on a first date—crucial. Nail it, and you’ve got their attention for the next 6 hours. Likewise, the first 6 hours’ of average hourly engagement sets the tone of the next 18 hours.

Content Hierarchy

• Polls: It’s time to have your very own ‘ask the audience’ moment from Who Wants to Be a Millionaire? Because polls not only engage but also extend your reach twice as far as a normal post. And a week-long poll with an “Other” option? That’s your golden ticket to a 25% visibility boost.
• Carousels: Keep them snappy with 25-50 words per slide and opt for a vertical layout to cut through the noise 20-35% more effectively. Oh, and apparently 12.4 slides is best, which is… oddly specific…

• Text & Image combo: Imagine this—your words painting a picture, complemented by an actual picture. Madness. Keep your sentences short and sweet, and if you’re brave enough to post a selfie, make sure it’s relevant. The algorithm rewards the bold, after all.
• Text only: Sometimes, words alone suffice, especially if they’re 1,800 – 2,100 characters’ worth of wit and wisdom. Start strong and end with a question to keep ’em coming back for more.
• Videos: Short, sweet, and to the point. A one to two-minute video with a concise text intro does wonders, especially if it’s vertical. Because who has the time to turn their phone sideways?

In the words of LinkedIn legend Richard van der Blom, whom we owe a hat tip for these insights, mastering LinkedIn in 2024 is less about gaming the system and more about playing to the strengths of your content and understanding the preferences of your audience.

So, there you have it—a handy guide to making waves on LinkedIn this year. The algorithm is your playground, so go forth and post! And for those hungry for even more algorithmic insights, dive into the full slides right here.