Bounce Ping Pong
Bounce are Europe's largest purpose-built social ping pong club. Since 2008, they have been providing guests with fun memories, as well as the finest cocktails and pizzas in London's most fun and vibrant destinations. Their offering far extends regular ping pong, as guests can choose to immerse themselves in the high-tech Wonderball experience or even play a game of beer pong! Bounce approached our team to design and build a website which would translate the in-venue experience into a playful, yet easy to navigate digital experience. Not only did the website need to reflect the energetic personality of Bounce but it also had to feel inclusive to all audiences and explain their offering seamlessly through visuals and messaging.
The focus was split into two key areas: streamlining a visitor's user journey and booking process, and bringing the in-venue Bounce experience to life online. During the UX phase, we explored implementing a structured navigation throughout the website, which allows users to move seamlessly through to the end goals of their journey. Additionally, we also placed the call-to-actions more strategically to increase booking conversions and also inform users of everything Bounce has to offer. Bounce's energetic personality and exciting new branding allowed us to experiment and be more playful with animation to make the digital experience more dynamic. We looked at using circular page transitions, on scroll animations and interesting ways in which content appears on the site, all of which keeps users engaged and translates through to the mobile experience. The final result is a stunning website with a new and improved look and user experience, which also feels inclusive for everyone and reflects Bounce as a brand!
Increase in users.
Increase in pages per session.
Improvement in avg. position in search results.
Data collected 3 months after the go-live.