Celebrating 10 years : 2013 - 2023

We rebranded this award winning real life documentary makers.

Branding
Web design & development

Brinkworth is an award-winning and inventive production company. Made with integrity, built on relationships of trust and crafted by award-winning filmmakers, they work with broadcasters and content platforms in the UK, US and around the world.

Industry

Film & TV

Location

UK & USA

Branding.

We began with working on a new brand strategy and tine of voice for Brinkworth. What we discovered is at the heart of the work they create are real life experiences of humans and our interaction with each other. The concept around their ‘big idea’ was that they uncover these stories through trust, and bring the subject matter into the public eye, hence the tagline ‘Revealed Human Experiences’.

This concept of ‘revealing’ is then highlighted in the visual identity, with a blurred shape being used to intersect images of the people in the documentaries. We carried across their strong brand red and off black colour palette and created a new logo and icon that reveals only parts of the letterforms.

What we did:

  • Brand Strategy
  • Tone of Voice
  • Logo & Icon Design
  • Brand Identity
  • Web Design & Build
  • Website.

    As a portfolio website, we wanted to showcase the new visual identity but put the shows they produce front and centre. The blurred intersecting effect is used throughout the platform, as well as blurred hover states on image thumbnails to create the consistent brand look based on ‘revealing’. We created bespoke carousels for their shows and other break out components such as quote sections that are intertwined throughout the site.

    Dev features:

  • WordPress
  • GSAP
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