We rebranded this award winning real life documentary makers.

Branding.

We began with working on a new brand strategy and tine of voice for Brinkworth. What we discovered is at the heart of the work they create are real life experiences of humans and our interaction with each other. The concept around their ‘big idea’ was that they uncover these stories through trust, and bring the subject matter into the public eye, hence the tagline ‘Revealed Human Experiences’.

This concept of ‘revealing’ is then highlighted in the visual identity, with a blurred shape being used to intersect images of the people in the documentaries. We carried across their strong brand red and off black colour palette and created a new logo and icon that reveals only parts of the letterforms.

Website.

As a portfolio website, we wanted to showcase the new visual identity but put the shows they produce front and centre. The blurred intersecting effect is used throughout the platform, as well as blurred hover states on image thumbnails to create the consistent brand look based on ‘revealing’. We created bespoke carousels for their shows and other break out components such as quote sections that are intertwined throughout the site.