In spring 2019, we partnered with the British Red Cross on their latest campaign - OneKindThing. We were tasked with creating the digital platform which was part of a nationwide campaign, showing people that even the simplest things can change the life of someone in crisis. The site had to engage and encourage users, with clear call to actions and simple user journeys, for them to take the next step in offering their help for others. One of the design challenges for the platform, was to create something that stood out from their previous campaigns, but also stayed within their (pretty epic) brand guidelines. One of the first things we did was to reverse their main site's colour scheme, with light text on darker backgrounds to give it a fresh distinctive feel. We then created an animated intro which kept consistency with the social campaign, a silky-smooth carousel displaying featured OneKindThings, and a modern layout for the rest of the content, accessible through fluid transitions between the pages.
From the development side, a lot of planning had to go into the technical features. These included: a) A hybrid server-side and single page application. Each page has its own URL for tracking and SEO purposes but near instant navigation between pages; b) The clicks on call to actions are logged and automatically update the 'Kind Things So Far' counter on the homepage; c) The CMS allows the creation of unique referral codes which can be used to customise the content a user will see on the home page. This can be used to tailor content to a specific campaign or audience.
Clicks to the landing page.
Call to action conversions.
"Working with Kota on the campaign has been an absolute pleasure. They are super passionate, talented and really care about their work. Myself and the rest of the team at The British Red Cross are looking forward to working with them again on our next campaign."