Reimagining traditional financial design for Futureform.

The challenge

Futureform’s wishlist included:

• A visually dynamic and engaging site to showcase their offerings: products, customer stories, blogs, and career opportunities.
• A sleek, user-friendly experience with animations and cutting-edge functionality.
• A site they could easily manage and scale in-house as their business grew.

The main challenge was modernising their digital presence without losing the essence of their brand. Their existing logo and identity were central to who they were, so we needed to evolve these elements while keeping them recognisable.

On top of that, the site needed to balance technical sophistication with an approachable, human feel—appealing to a professional audience without feeling overly rigid or corporate.

The design

We focused on bold creativity combined with clean, purposeful design to deliver a site that’s as dynamic as Futureform’s expertise.

• Striking visuals: Tinted photography paired with bold graphics and a vibrant colour palette brought energy and depth to the design while staying true to their identity.
• Typography: A modern serif font, aligned with their logo, added a touch of sophistication. Paired with human-centric typography, it softened the technical edge and created a welcoming vibe.
• Flexibility: Light and dark colour modes were introduced to add versatility and vibrancy, ensuring the site felt fresh and engaging across all touchpoints.
• Cohesive branding: Image treatments blended photography with graphic overlays, maintaining consistency while adding personality and flair.

The development

Futureform needed a site that was not only visually stunning but also technically robust and easy to manage.

• Scalable and self-managed: To meet their need for a site they could eventually manage in-house, we built on a platform that offered flexibility without compromising on quality. This ensured they could grow their site as their business scaled, while maintaining the polished look and feel we created.
• Interactive features: An animated icon atop the grid graphic on the homepage added a dynamic touch, reflecting Futureform’s innovative spirit while enhancing engagement and visual appeal as the user scrolls down.
• Futureproof performance: We implemented fast-loading, responsive designs with the capability to handle dynamic functionality, from interactive animations to multimedia showcases, all optimised for speed and performance.

The result

The new Futureform website is a bold, striking transformation that captures the essence of their brand while pushing it into the future. It’s the perfect example of a services-based business breaking free from the traditional mould of their peers, positioning Futureform as a frontrunner in the Salesforce consulting space, with a sophisticated yet approachable aesthetic that reflects their expertise and ambition.

Key outcomes:

• A sleek, dynamic website that breaks free from the traditional financial services mould.
• A boost in brand perception, positioning Futureform as modern, professional, and innovative.
• A flexible platform that empowers their team to manage and scale their digital presence with ease.

This project was about evolution, not reinvention. By refining their identity and introducing bold new elements, we delivered a fresh yet familiar digital presence that balances innovation with tradition.