AI’s a tool, not the talent: How we use it at KOTA

We use Figma for creative collaboration. Forecast for resource planning. Notion to plan.
And now we use AI to… make all of that faster, smarter, and more powerful.

At KOTA, we treat AI like any other tool in our creative stack—not a replacement for talent, but a multiplier for it. It’s not here to write your brand strategy or design your website. That’s still firmly in human hands. But it is helping us work quicker, think bigger, and clear the clutter so we can focus on the things that matter: the ideas, the craft, the results.

AI isn’t magic. It’s practical.  We’re keeping sharp as the industry shifts by building AI thoughtfully into our process. But let’s be clear: AI doesn’t replace creativity, it amplifies it.

Meet the creative minds that make up the KOTA team!

Where AI fits

We don’t bolt AI onto projects for the sake of it. We build it thoughtfully into our workflow—using it to supercharge the process behind the scenes so your project moves faster, performs better, and unlocks more creative potential.

Here’s where it fits in:

Early stage UX

We use AI tools to speed up wireframing, build out design systems quicker, and experiment with structure and flow before our designers finesse every detail. It gives us a springboard—not a solution.

Content strategy and ideation

Staring at a blank page? Not anymore. We use AI to generate outlines, structure messaging, and support faster concept development—especially during early-stage workshops or campaign planning. The voice, tone, and direction? That still comes from our team, and from a deep understanding of your brand.

Testing and accessibility

We use AI to run fast accessibility checks and automated testing—helping us spot potential issues early and keep projects compliant and inclusive without bogging the team down in manual QA.

Smarter personalisation

We use intelligent AI tools to identify how different users behave across your digital journey—then adapt messaging, calls-to-action, or UX flows in response. More relevance = better performance.

What this means for you

AI helps us move quicker and think bigger, but the ideas, craft, and care? That’s all us.

By speeding up the groundwork, it gives us more time for the big stuff:

• More exploration: We can test more creative ideas, in more directions, with less wasted time.

• More insight: We make faster, smarter decisions based on data—not assumptions.

• More focus: Our team can do what they do best—solve problems, tell stories, design boldly.

In other words, AI helps us be more us.

People-first, always

Let’s be clear. No AI tool can replicate the nuance of brand positioning, or design a homepage that actually feels like your business. That takes people. People who get your market, your message, your mission—and know how to translate all of that into smart strategy, slick design, and meaningful results.

So yes, we use AI. But you’ll still be working with real strategists, real designers, and real developers—just with a few extra tools in their belt.

Built for what’s next

Digital expectations are only getting sharper. Users expect personalised experiences. Teams want faster turnarounds. And brands need to be more adaptable than ever.

Our approach to AI helps us meet those expectations head-on—without compromising the creativity, originality, or soul of the work. Whether we’re building a cinematic website, a dynamic brand campaign, or a performance-driven content strategy, AI helps us move fast without breaking what makes KOTA different.

But we’re still thinking about what we’re leaving behind

Speed and performance are great. But not at the expense of the planet.

That’s why we strive to offset our carbon footprint with every project through Ecologi—planting trees, reducing emissions, and keeping sustainability woven into our process. Faster workflows shouldn’t mean faster waste. We’re here to leave a legacy worth being proud of.

Check out our Ecologi profile to see the projects we’ve funded! 

Smarter. Faster. Still 100% KOTA.

We integrate AI thoughtfully, not blindly, into our design and development process––using it to speed up the heavy lifting so we can focus on delivering beautiful, strategic digital experiences made for people.

From automated testing to AI-powered wireframing, our workflows are designed to be smarter, faster, and more effective, without losing the creative soul of your brand.