We crafted a cinematic web experience for a Hollywood powerhouse.

A website worthy of Hollywood’s finest

We wanted UPP’s site to reflect the cinematic depth, artistry, and innovation that define their work. It had to be an immersive, seamless, and boundary-pushing website—one that transports visitors into their world from the moment they land.

Far from a traditional website, it feels like stepping into an immersive corridor. As you navigate, you walk through a digital space filled with beautiful reflections, expansive skies, and cinematic lighting effects that echo the artistry of UPP’s work.

Cinematic storytelling through WebGL

Pushing the limits of web design

To achieve this, we designed a site that fuses motion, interactivity, and storytelling into a seamless experience.

• We implemented fluid transitions, 3D effects, and motion-driven interactions that mimic the feeling of stepping into a movie universe.
• Dynamic scrolling effects guide users through UPP’s portfolio, bringing their VFX work to life as they navigate.
• The homepage unfolds seamlessly, instantly immersing visitors in UPP’s world of visual effects mastery.
  

An intuitive, immersive user journey

• We crafted an interface that balances cinematic spectacle with seamless usability, ensuring that the experience is visually stunning without compromising functionality.
• Strategic UX design ensures that visitors—whether film industry professionals or casual fans—can effortlessly explore UPP’s portfolio and expertise.
• Microinteractions, hover effects, and motion cues make the site feel alive and responsive to user input.

A website that adapts to the time of day

• Adding a subtle layer of immersion, the entire website environment changes depending on when you visit—cycling through Dawn, Day, Dusk, and Night themes. Each version brings a unique atmospheric tone, reflecting the natural passage of time and mirroring the kind of detail UPP brings to their work.
• This dynamic environment enhances the feeling that you’re stepping into a living, breathing digital space—not just browsing a website.

Gaming-inspired interactivity

• Borrowing from game design, the site includes interactive storytelling techniques, guiding users through UPP’s work as if they were moving through a virtual world.
• Parallax effects, interactive video sequences, and reactive elements keep users engaged and immersed in the experience.

A high-performance experience

• We stress-tested and optimised every animation and transition to ensure lightning-fast load times and smooth performance across all devices.
• By leveraging cutting-edge front-end technology, we ensured the site is as technically impressive as it is visually striking.

Custom backend for seamless updates

• We built a flexible, user-friendly CMS allowing their team to:
• Update project listings as new films go from “In Production” to release.
• Upload new reels and VFX breakdowns without relying on external support.
• Manage a secure, client-exclusive portal for restricted-access reels (e.g., showcasing vehicle work, environments, or creatures on-demand).

The impact

Setting a new standard for creative industry websites

• Engagement that mirrors a film-like experience—Users feel like they’re walking through the website, with every transition and interaction adding to the immersion.
• A site that elevates UPP’s brand presence— There are no other VFX studios with a website like this, cementing their position as leaders in the industry.
• A benchmark for what’s possible in web design—This project proves that websites don’t have to be static—they can be cinematic, interactive, and transformative.
• Recruiting the next generation of VFX talent—The immersive experience makes an impact on up-and-coming artists looking to work in a cutting-edge studio.
• Operational efficiency for UPP’s team—Their new CMS empowers them to update their portfolio instantly, keeping their work fresh and relevant.

As audiences demand more engaging digital experiences and brands seek new ways to stand out, this project is a testament to how design, technology, and storytelling can merge to create something truly extraordinary.

The future of web as an experience

This project redefines what a website can be. UPP’s site is not just a portfolio—it’s a statement. As the web continues to evolve into a more interactive, experiential space, brands have the opportunity to captivate users in ways that go beyond traditional web design.

For UPP, it was about creating a digital experience worthy of the cinematic masterpieces they help bring to life.