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How to jump on design trends whilst staying true to you brand

March 18th 2024

By Emily

How do you jump on the latest design trends without losing the essence of what makes your brand uniquely you? Let’s dive into how you can straddle the line between trendy and timeless, ensuring your brand remains relevant and resonant.

Know thyself (and thy audience)

Before you even think about integrating the latest design craze into your brand’s visual identity, take a hard look in the mirror. What are your brand’s core values? Who are your audience? Understanding these foundational elements ensures you don’t get swept away by every passing fad. Remember, not every trend will align with your brand’s personality or appeal to your audience, and that’s okay! Pick the ones that do.

Trends: pick ’em like you mean it

Once you’ve got a firm grasp on your brand’s DNA, it’s time to play matchmaker with the trends. Be selective; choose trends that complement your brand’s existing identity and can be adapted to speak your language. It’s about adding a contemporary twist to your brand’s narrative, not rewriting the story.

Adapt, don’t adopt

Found a trend that feels like a good fit? Great. Now, adapt it. This isn’t about carbon copying what’s hot right now. It’s about taking elements of that trend and bending them to your will. Maybe it’s the bold colour palettes of the moment, or a particular typeface that’s all the rage. Whatever it is, tweak it, play with it, and make it your own. Your aim is to nod to the trend, not become its poster child.

Consistency is key

As you experiment with incorporating trends, keep a tight leash on consistency. Your brand should feel cohesive across all touch points, whether it’s your website, your social media, or your packaging. This might mean establishing guidelines on how to integrate new design elements without causing a brand identity crisis. Consistency reinforces brand recognition, so while the accents of your design might change with the times, the core look and feel should remain unmistakable.

Evaluate and Iterate

Finally, keep your finger on the pulse. What works today might not work tomorrow. The digital design landscape is forever in flux, and part of staying relevant is being open to change. Regularly evaluate the impact of the trends you’ve embraced. Are they resonating with your audience? Are they enhancing your brand identity or diluting it? Be honest with yourself, and don’t be afraid to iterate.

Jumping on design trends while staying true to your brand is a delicate balancing act. It requires a deep understanding of your brand’s essence, a discerning eye for trends that align with your identity, and the creativity to adapt and integrate these trends in a way that enhances, rather than overshadows, your brand.

Done right, it can keep your brand fresh, relevant, and engaging in a crowded marketplace.

So go ahead, ride the wave of design trends – just make sure you’re steering the ship.

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