12th March 2020
New partnership: ‘7 Ways’ Campaign for Penguin Books and Jamie Oliver.
We’re excited to announce that we are working on a Digital Marketing campaign for Jamie Oliver’s new book – 7 WAYS: EASY IDEAS FOR EVERY DAY OF THE WEEK! It’s the fourth time we are partnering with Penguin Books, after the success of VEG, 5 Ingredients and Jamie Cooks Italy.
7 Ways takes the nation’s most popular supermarket staples – the things most people already buy most of the time – and shows them seven new, exciting and achievable recipes to help reinvigorate everyone’s repertoire.
Rather than asking people to change the way they shop, Jamie has researched what shoppers already buy week in, week out, and will offer seven new takes on 18 hero ingredients – including chicken breasts, salmon fillets, mince, aubergines, eggs, potatoes, broccoli and mushrooms.
Simple, quick and nutritious – just what we need after a busy day!
Undoubtedly, the upcoming campaign will be exciting and creative, just like the previous projects. You can see how we approached the misconceptions of vegetarian food or how we helped Jamie prove cooking an excellent meal can take as few as 5 ingredients.
7 Ways will be released on the 20th August 2020 and you can pre-order it here.