Time for a rebrand? Start with our Brand Pulse Audit tool

Most brands have gaps—whether it’s an outdated logo, an inconsistent tone of voice, or an underwhelming font, these subtle misalignments can quietly prevent your brand from reaching its full potential. The tricky part? You might not even notice them. After all, when you’re so close to your brand, it’s easy to develop blind spots.

The good news? After years of perfecting our branding scale system, we’ve finally turned it into a smart tool you can use yourself. The Brand Pulse Audit is a no-nonsense, checklist-style tool that helps you spot gaps, set clear priorities, and get actionable insights to sharpen your brand. Here’s how it works…

Common challenges when considering a rebrand

Lack of clarity on brand identity

If you can’t confidently explain who you are as a brand and what makes you different, chances are your audience won’t get it either. Without clear positioning, your messaging can become muddled, inconsistent, or forgettable—leaving potential customers unsure why they should choose you. A rebrand is the perfect opportunity to define (or redefine) your core identity, ensuring every touchpoint reflects your purpose, values, and personality.

Inconsistent brand elements

Over time, brands naturally evolve, but without a clear framework, things can start to unravel. Maybe your colour palette has been tweaked too many times, your fonts don’t quite match your tone, or your logo hasn’t been updated in years. Worse still, your website, social media, and marketing materials might feel like they belong to completely different companies. A successful rebrand brings everything back into alignment—creating a seamless, recognisable brand experience.

Evolving customer expectations

What worked five years ago might not land today. Trends shift, customer behaviours evolve, and brands that don’t adapt risk fading into the background. If your audience has moved on but your brand hasn’t, it’s time to rethink how you engage them. A rebrand isn’t just about aesthetics; it’s about staying relevant, future-proofing your brand, and ensuring you continue to resonate with the right people.

Internal bias and blind spots

When you’re immersed in a brand every day, it’s easy to miss what’s not working. Outdated messaging, clunky visuals, or a tone of voice that no longer fits—these things can go unnoticed when you’re too close to the brand. That’s why an external perspective is invaluable. A rebrand allows you to step back, take an objective look, and address the things you’ve been overlooking.

Struggling to prioritise what to fix

A rebrand isn’t just a fresh lick of paint—it’s a strategic overhaul. But when faced with a long list of issues, it’s easy to get stuck in decision paralysis. What should you fix first? Where should you invest the most time and resources? Without a structured approach, brands risk focusing on the wrong things. The key is to audit what’s working, identify the biggest gaps, and create a clear roadmap for change.

Why audit your brand?

Your brand is your business’s first impression. It’s the face your customers see, the personality they connect with, and the trust they build over time. But what happens when that brand isn’t hitting the mark? That’s when blind spots start to form. They can be the difference between a brand that stands out and one that’s easily overlooked.

We know it’s easy to assume your brand is on point. But when you take a step back and look at it through a fresh set of eyes, there’s always room to see what’s not working — and what could be better. Whether it’s in your logo mark, fonts, colours, or even the website copy, blind spots tend to lurk where you least expect them.

And now, more than ever, your brand isn’t just about visuals — it’s a major factor in how you show up online. SEO is increasingly focused on brand: building demand, increasing visibility, and earning recognition. We know that Google now uses brand-related signals, like mentions in top news outlets, branded search volume, and overall brand exposure, as key ranking factors. The stronger your brand, the stronger your search presence.

A brand that people remember is a brand that ranks. So, is yours doing the job?

How the Brand Pulse Audit solves these problems

The Brand Pulse Audit provides a fresh perspective on your brand. By assessing each element individually, it uncovers blind spots that you might miss, from outdated visuals to inconsistent messaging. Here’s what it covers:

• Brand Positioning: Are you standing out from your competitors or blending into the background? A strong brand position ensures your message is clear, differentiated, and resonant with your target audience.
• Tone of Voice: Does your tone match the personality of your brand? A mismatch here can alienate your audience.
• Logo Mark: Is your logo still representing your business effectively, or does it need a refresh? Assess whether it reflects your current identity and future aspirations.
• Fonts & Colours: Typography and colour choices aren’t just about aesthetics; they play a huge role in brand perception. Examine your font pairings and colour palette to ensure they align with your brand’s tone and values.
• Brand Visuals & Guidelines: Consistency is key. Look at how well your visuals (including photography, graphics, and other design elements) work across platforms, and how your brand guidelines are being applied.
• Website Copy: Is your website copy delivering a clear, compelling message? Assess how well your content is resonating with visitors and driving action.

Each of these elements will be analysed to uncover any blind spots in your branding. And unlike vague feedback, the tool delivers specific, tailored recommendations. The audit pinpoints high-impact areas to prioritise, so you know where to focus your resources for the greatest return. Whether it’s refreshing your logo or reworking your tone of voice, you’ll get clear steps to strengthen your brand.

Why regular audits matter

Trends evolve, customer expectations shift, and what worked a year ago might not cut it today. That’s why regular brand audits are essential. Think of it like a health check-up for your brand. The Brand Pulse Audit gives you the insights you need to keep your brand strong and aligned with what your customers want.

The Brand Pulse Audit removes the guesswork, providing a streamlined way to evaluate your brand and give you a start for where to focus your efforts. It’s quick, easy, and completely tailored to your brand’s unique needs. No generic feedback here — just a roadmap to a stronger, sharper brand identity.

Discover your brand’s blind spots in just a few clicks

If you’re ready to discover where your brand might be falling short, it’s time to try our Brand Pulse Audit tool. It’s free, easy to use, and will give you the clarity you need to make your brand more effective and impactful. Let us help you uncover the blind spots and turn them into opportunities.