A brand-led digital transformation for a global platform.

The challenge

Their previous site presented hurdles that needed addressing. Outdated plugins, patchy SEO, a CMS that made publishing painful. The navigation was flat, the experience sluggish, and there wasn’t a single spark of interactivity to keep users engaged.

They wanted a complete rethink. A digital presence designed to advance them to the next level and position them with the very best in tech.

That was the brief. And we were all in.

The design

We started by redefining the experience. What did users need to see first? How could we get them there faster? And how could we make every interaction feel effortless?

We built a design system that feels calm, clear and confident, but never static.

• Clean layouts strip back noise and let the product shine.
• Crisp typography and a refined grid bring structure and authority.
• Their signature mint green runs like a current through every page, adding warmth without overpowering the minimal aesthetic.
• Interactivity brings it to life, with a responsive header background that tracks the user’s mouse, hover glows that feel tactile, and smooth scrolls that make the site feel fluid and fast.

Every detail was designed to create momentum. It’s quietly slick. The kind of experience that just works, and makes you trust the product behind it.

The build

Design is nothing without performance, so we engineered the build to be as slick under the hood as it is on the surface.

• A future-proof CMS gives their marketing team total flexibility to create new pages, publish product updates and launch campaigns without developer bottlenecks.
• SEO best practice was baked in from the start, with optimised page speed, metadata, structured content and full GA4 + GTM tracking.
• The whole thing is secure, stable and lightning-fast across every device and browser.

It’s the technical foundation Bipsync needed to match their ambitions, and keep pushing forward.

The result

The new Bipsync site looks and moves like the market leader they’ve become. It gives their users the same feeling they get from the product itself: clarity, control, and a sense that someone has thought through every last detail.

It elevates their brand to the level of the world’s leading tech players, with a design language that feels premium and precise. Navigation is streamlined, content is structured for clarity, and the CMS gives their team the control they need to keep pace with growth.