We designed for play with Incentive Games’ new website.
Incentive Games is a leader in B2B game development, specialising in acquisition and retention strategies. Their products are designed to engage, excite, and keep players coming back for more. But while their technology is cutting-edge, their website wasn’t quite keeping up.
They came to KOTA wanting a modern, UX-friendly website that showcased their craftsmanship, highlighted results, and served as a flexible, future-proof marketing tool.
Industry
iGaming
Location
UK & USA
What we did
This was a chance to craft a dynamic, interactive platform that truly embodied their brand. Our goal was to design a seamless, highly interactive platform that wasn’t just visually striking but also optimised for conversions, SEO, and long-term flexibility. Here’s how we approached it:
- A design that enhances engagement – Subtle animations, smooth transitions, and a modern aesthetic that aligns with their brand evolution.
- A marketing-first mindset – We structured the site to act as a strategic tool for lead generation, positioning Incentive Games as a thought leader in gamification.
- Flawless UX – Clear user journeys, intuitive navigation, and accessibility at its core.
- Scalability and performance – A CMS that allows their team to update and expand with ease.
Design: playful interactions, seamless flow
Our design approach focused on bringing their brand to life in the most dynamic way possible.
- 3D animated elements – We created a selection of 3D shapes inspired by their logo, adding movement and personality.
- Microinteractions that enhance usability – The CTA buttons bring the plus from their branding to life, making them incredibly clickable and reinforcing brand consistency.
- Smooth transitions for a premium feel – Every page flows effortlessly into the next, creating an engaging and immersive experience that keeps visitors scrolling.
Development: built for performance
A stunning design needs an equally powerful build. Our development team ensured the site wasn’t just beautiful, but also:
- Lightning fast – Optimised for performance, ensuring smooth animations and quick load times across all devices.
- SEO-ready – Structured for search engines from day one, improving discoverability and organic reach.
- Fully editable – A future-proofed CMS that gives Incentive Games full control over content and updates.
Working with Kota to redesign our website has been a game-changer for Incentive Games. Our previous site didn't reflect the premium quality and innovation that defines our products, and so we needed a platform that could truly showcase our expertise and engage our audience on a deeper level.
Jenny Frame
Have a new project you'd like help with?