We put the punch into one of the biggest sports promoters in the world.

Features.

On the front end, our focus areas were based around the events and boxer profiles. The concept was to put the boxers front and centre, drawing inspiration from retro video game profiles, but also giving a glimpse of the human behind the boxer.

On both the events and profiles pages we implemented areas where green screen videos of shadow boxing could be added. We created animated stats and hometown graphics in the profiles, as well as an image gallery and biography, to create a personal homepage for each boxer. We also created an archive of historical events for users to browse, which Matchroom are continually populating.

An important feature for Matchroom was relevant, up to date content, due to the volume of news and frequency of events. We built a beautiful posting platform, and a media archive to host hundreds of videos. The back end was focused around an E-commerce solution that meant users could purchase tickets for events, subscribe for Fight pass benefits, and be able to shop for merchandise, all the way through to online purchase. Each event signposted to the ticketing platform and cross-promoted boxers, to create one seamless platform.