Over the last 30 years, Matchroom have pioneered the showcasing of sports such as boxing, snooker and darts. Barry and Eddie Hearn have promoted these niche sports into now global events, drawing stadium crowds and a hugely grossing pay per view audience around the world. With the focus on boxing events now bigger than ever before, KOTA were tasked to create a stand out platform worthy of the status and user traffic. Our approach was to cater to the audience wanting sports info and purchasing live event tickets, but also to bring some style and artistry to the profession. The outcome was a mixture of the showcase event glamour and behind the scenes storytelling, uniquely bold and unapologetic.
On the front end, our focus areas were based around the events and boxer profiles. The concept was to put the boxers front and centre, drawing inspiration from retro video game profiles, but also giving a glimpse of the human behind the boxer. On both the events and profiles pages we implemented areas where green screen videos of shadow boxing could be added. We created animated stats and hometown graphics in the profiles, as well as an image gallery and biography, to create a personal homepage for each boxer. We also created an archive of historical events for users to browse, which Matchroom are continually populating. An important feature for Matchroom was relevant, up to date content, due to the volume of news and frequency of events. We built a beautiful posting platform, and a media archive to host hundreds of videos. The back end was focused around an E-commerce solution that meant users could purchase tickets for events, subscribe for Fight pass benefits, and be able to shop for merchandise, all the way through to online purchase. Each event signposted to the ticketing platform and cross-promoted boxers, to create one seamless platform.
Increase in organic search sessions.
Increase in returning visitors.
Decrease in bounce rate.
Data collected 3 months after the go-live.