Brand Tone of Voice Development

Craft your signature sound.

Stay authentic across every touch point, from your homepage to your error messages.

Verbal identity to get your brand noticed.

As impressive as your website might look, your tone of voice will ultimately be the making or breaking of your brand. Our expert team will devise a voice that perfectly captures the essence of your brand.

Your voice, decoded.

We’ll design the perfect voice for your brand, so you can start telling your story loud and proud on every platform. That way, your audience won’t just listen – they’ll come back for more.

Your personality on paper.

Carefully crafting a new personality for your brand, we’ll spell out which traits should be dialled up, ditched or completely reimagined. It’s the best way to get your team talking the talk.

How-to writing guides.

Get a set of tone of voice guidelines, filled with practical advice and clear examples of how to bring your brand to life through words.

Our Results

We've got a track record for making waves.


increase in organic sessions YOY.


increase in sales after 1 year.


increase in average engagement time after 3 months.

Related Projects


Because it creates a memorable and cohesive experience, making your brand recognisable across all touch points. This consistency builds trust and strengthens your relationship with your audience, setting the foundation for customer loyalty. If you have a brand, you unavoidably have a tone of voice, and if it’s not defined, it’s probably missing the mark on consistency.

Your tone of voice significantly shapes how your brand is perceived online. It affects engagement and reputation, acting as the emotional and intellectual connection with your audience. The right tone can make your brand approachable and relatable to the right people.

We start with understanding your brand’s core values and personality, and analyse your target audience and how they communicate. Then, we create a voice chart that outlines how your brand should sound across different contexts.

By providing clear tone of voice guidelines and examples of the tone in action. Also, think about establishing a review process where content is checked for tone consistency before publication.

Absolutely. In fact, it’s one of the most underrated ways of improving engagement! A tone that resonates more effectively with your target audience can increase relatability and trust, encouraging more interactions and deeper connections with your content and brand.

Some obvious examples include Innocent Drinks with their playful and witty tone, and Apple’s simple, direct communication style. Both brands have mastered a tone that aligns with their audience’s preferences and brand identity, enhancing recognition and engagement. Here are some more examples!

Interested in working with KOTA?

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We are a Creative Digital Agency based in Clerkenwell London, specialising in Creative Web Design, Web Development, Branding and Digital Marketing.