Brand transformation for the UK’s fastest-growing Salesforce partner.
After launching in 2023, Ziipline have scaled at a rapid rate, growing from just the co-founders, to a team of over 50 in under two years. Their problem solving, strategic approach to Salesforce consulting and implementation landed them clients like Hargreaves Lansdown and News UK with their collaborative, fast and scalable ethos.
Their business was scaling fast. But their brand and website? Still stuck in start-up mode. A DIY Squarespace site and a visual identity that didn’t reflect their momentum, capability, or culture.
They needed a brand that matched their ambition—and a website that could keep up.
Industry
B2B tech, software & SaaS
Location
UK, London
The brief
Ziipline came to KOTA with a clear goal: level up every part of their brand presence. Not just a slick new site, but a full strategic rethink. The kind that could define their positioning in a crowded market, show off their human, high-calibre team, attract enterprise clients and top-tier talent, and turn the website into a genuine marketing tool.
We were commissioned to deliver:
- Brand strategy and messaging
- Tone of voice and copywriting
- Evolved brand identity
- Brand video art direction and production
- Website design and build
- SEO, CMS, training and ongoing support.
The challenge was to make them look and sound like the market leader they already were behind the scenes.
The thinking
We started with discovery—speaking to stakeholders, reviewing the market, analysing competitors and mapping user needs. Then we got to work shaping their strategic foundation.
Through a series of workshops and collaborative sessions, we helped Ziipline:
- Articulate their difference (non-transactional, deeply strategic)
- Structure their services for clarity and conversion
- Define their value prop for enterprise clients
- Establish a bold, confident tone of voice
- Create a scalable messaging system to guide all future comms.
This gave us everything we needed to write the full website copy and build a verbal identity that sounded nothing like their competitors.
The brand & build
We didn’t throw the old brand in the bin—we refined it. We kept the loop in the logo and the distinctive coral as a nod to their origin, then pushed everything forward.
What we delivered:
- Three initial brand concepts, one final evolved identity
- Custom typography, colour system and iconography
- Digital-first online brand guidelines (visual + verbal)
- A bold, modern website with storytelling at its heart
- Flexible CMS, CRM integration, and SEO baked in
- A scalable team section to showcase their fast-growing crew
- Case study layouts focused on outcomes, not just outputs.
The result
Ziipline now has a brand and digital presence that reflects who they really are: a fast-scaling, culture-led consultancy delivering large-scale Salesforce transformations with a human edge.
They’ve got:
✔ A site built for lead generation and recruitment
✔ A tone of voice that feels smart, warm and distinctive
✔ A brand system they can grow into, not out of
✔ A toolkit to stay consistent as they expand
From a founder-built Squarespace site to a confident, strategic platform—this is what levelling up looks like.
"After a personal recommendation, we brought KOTA in to evolve our brand from top to bottom. They took the time to understand not just what we did as a company, but the people involved and brought that to life through our updated TOV and a refreshed look that matched the work we've been doing for the last two years. If you want your brand to reflect your ambition - this is the agency to do it"
Jake Stevens
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