We build brands that move customers into action and bring you closer to your business goals.
Start by uncovering the strategic gold dust that makes your brand unique, and then bring it to life through purposeful positioning and messaging.
It doesn’t matter how compelling your story is – if you say it in the wrong way, it just won’t land. So let us find you a voice that fits, cutting through the noise to get your brand noticed.
Bringing strategic thinking to every design choice we make, let us create a visual identity system that not only makes sense, but makes an impact.
Branding workflow.
An example timeline of brand strategy through to visual identity.
Questionnaires3 weeks
To begin we will send out stakeholder questionnaires to gather independent thoughts of all the key stakeholders. These questionnaires will help us fully immerse ourselves in the internal perspective of where the brand is at, and where stakeholders think it should be moving forwards.
Work involved
Brand Workshop3 hours
We will then host a 2 to 3 hour video call workshop where we will present our findings from the stakeholder questionnaires and initial research, and then explore themes on current and potential brand positioning, unique selling points, personality and identity.
Work involved
Brand Strategy2 weeks
Using all the collected insights, we'll develop a differentiated and cohesive brand position. This will include the 'Big Idea' as the running essence of the brand, uncover your USPs and manifesto, plus your mission, vision and values. We will initially present a selection of positioning concepts back to the key stakeholders.
Work involved
Tone of Voice2 weeks
We will also start working on the brand voice and story, concentrating on the brand personality, brand voice pillars to adhere to, vocabulary and application guides. Both the strategy and tone of voice will be added to the online brand guidelines.
Work involved
Logo & Icon Design2 weeks
Whether we are evolving the logo to modernise, completely refreshing or starting from scratch, we will design logo and icon marks that have concept and reasoning behind them. Your logo will position you perfectly in the industry and give you a huge point of differentiation.
Work involved
Visual Identity3 weeks
After the logo and icon design, we will move into wider identity concepts looking at colour palette, typography, layout style and brand visuals/graphics across three different concept routes. These will be put into a document for us to present to the key stakeholders and begin to develop a chosen route further.
Work involved
Brand Guidelines1 week
The brand positioning, tone of voice, and brand identity we produce will be made into a online brand guidelines document. This can be kept updated easily, and will have assets to download in the relevant places. This will be your guide moving forwards on how to apply the new identity and keep it consistent.
Work involved
Interested in working with KOTA?
Drop us a line at
hello@kota.co.uk
We are a Creative Digital Agency based in Clerkenwell London, specialising in Creative Web Design, Web Development, Branding and Digital Marketing.