Brand Identity & Creative Design Services in London & NYC.

KOTA combines strategic direction with creative design to build a unique brand identity that your customers want to be a part of.

Specialist branding services that build trust

Your brand identity is the most powerful tool in building credibility. If it’s going to drive brand awareness, it needs to be distinctive.

From brand positioning, logo design, design systems, and packaging, we collaborate closely with your key people to ensure your branding embraces the essence of your business.

Our branding packages include Brand Positioning, Visual Identity and Tone of Voice; each delivering an expert-led service that starts with discovery and ends with the fundamental elements your business needs to become unmissable.

What makes us sooo good at it…


We’ve worked with brands from a huge range of industries to showcase their difference through strategic design that positions them perfectly.


Equipped with insights from our discovery sessions, our branding experts will set out the strategic view of your brand identity, from positioning and tone of voice, to complete visual identity.


We’ll immerse ourselves in your business, undertaking a series of workshops and audits to pinpoint your unique proposition and identity.


Guided by your vision and values, our branding services will bring your new brand to life with artistic flair and attention to detail, to create a brand that is unique and memorable.

Brand Proposition

Through a series of strategy and messaging workshops, we’ll help your business clarify, simplify and amplify a single value proposition, and supporting messaging that reflects the best of your brand. This will serve as the starting point for any and all creative work that follows and compliments our web development offering.

Visual Identity

Drawing on the insights of our discovery session, our designers will conceptualise several routes for a visual identity that symbolises what you stand for and sets you apart from the competition.

Tone of Voice

A unique tone of voice helps brands build trust and become memorable in the minds of their audience. We’ll collaborate with your key people to devise a tone that resonates with your customers and inspires them to action.

What else?

As your dedicated branding agency, we go a step further than just make you look nice. We design with reasoning and concept in mind so we can present the creative to you with clarity, and you can make an informed decision on the route that’s best for your business. For any questions on our branding services in London and NYC, just drop us a line.

Branding workflow

This shows the stages of our typical Branding process, from the initial kick-off meeting all the way to the finished Brand Guidelines.


Stakeholder questionnaire

Discovery & Positionning

Distil information / Discovery & competitor audits


Kick off Meeting / Stakeholder workshop


Positioning concept doc / Presentation to stakeholders


Develop chosen concept route


Finalised positioning doc completed

Visual Identity

Visual Identity concepts doc / Presentation to Stakeholders


Develop chosen concept route + design system


Finalise visual identity & design system


Create : Brand guidelines, Asset & Touchpoint

An all-purpose brand book for your teams

A brand book sets out distinct guidelines for your business. It explains clearly how communication and visual elements are used, empowering your teams to promote the brand through tone of voice and visual identity.

Once a creative route has been agreed, we’ll deliver your Brand Guidelines document, housing all of the deliverables you need to stand out on your website, email marketing, social media and anywhere your brand may appear online.

This will be your brand bible moving forwards, whether partnering with KOTA or another branding agency London, NYC or beyond.


Sign up to our newsletter