Professional Copywriting Services
Undefeated
Scrabble champs.
Win hearts and minds with enjoyable-to-read, SEO-friendly copywriting that converts.
Crafted copy that makes you memorable.
We’ll bring your messaging to life with clever copy that not only captures the essence of your brand, but takes it to the next level.
Strategic messaging.
We don’t just churn out copy that sounds catchy. At the start of every project, we get under the skin of your brand’s mission, vision and tone of voice. That way, we can write words that deliver the right results.
Creative exploration.
We’ll take your brief, run with it – maybe even a little wild with it – and show you various routes we could go down. Based on your feedback, we’ll refine the frontrunner until it’s just right.
Methodical approach.
We’ve built a tried-and-tested process and a team of writers who will guide you through each stage. Expect timely turnarounds, optimised web focus and meticulous proofreading.
FAQ's
Because it bridges the gap between your content and your audience through search engines. But SEO-focused copywriting today goes beyond mere keyword integration; it’s about crafting content that provides genuine value and insightful information to your audience. Google now prioritises original, high-quality content that addresses the real needs and questions of searchers. By focusing on creating useful, well-researched content, you not only improve your site’s visibility but also build trust and authority in your field.
Keep it lively, sprinkle in some personality, and make sure it speaks directly to their needs. It’s like making a good espresso – strong, to the point, and memorable. And remember, everyone loves a story, so tell yours with gusto.
Not much, these days! Increasingly, B2B is taking a leaf out of B2C’s playbook and writing for the people they’re targeting in a way that will best resonate with them, instead of keeping things stuffier than a windowless boardroom.
Your brand’s tone of voice is its personality. Copywriting is how you dress it up and show it off. It’s the difference between sounding like an encyclopaedia or the mentor everyone wishes they had. Every word you choose either builds up this personality or muddles it. Aim for consistency; it’s what makes your brand recognisable.
Absolutely. Stellar copy acts like gravity for your website, keeping visitors from bouncing off into the digital void. It’s about engaging them immediately, answering their questions, and intriguing them enough to explore further. This is also another way that good copywriting can improve your SEO, as Google’s savvy to if people are bouncing off or sticking around.
Effective web copy is clear, concise, and compelling. It’s not just about what you say but how you say it. Keep your audience front and centre, address their needs directly, and always end with a clear call to action. It’s not rocket science, but it does require a bit of thought and a lot of understanding of who you’re talking to.
Interested in working with KOTA?
Drop us a line at
hello@kota.co.uk
We are a Creative Digital Agency based in Clerkenwell London, specialising in Creative Web Design, Web Development, Branding and Digital Marketing.